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Top 4 E-commerce Platforms in 2018

The e-commerce trend began decades ago, and it’s still on the go.  More than a million sellers have adopted the trend, and thousands more are planning to join the wagon quite soon. Hence the demand for e-commerce doesn’t come as a surprise to many people. The most important thing in the e-commerce world is to have an online store that is attractive and has the right feature which creates an excellent shopping experience. As a seller, you need to know about the various e-commerce platforms as each offer different features.  Below are the top four e-commerce platforms that are soaring high in 2018.

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1. Magento

Magento is one of the most famous open source e-commerce platforms. It has numerous features that enable it for increasing different functionalities into the e-store. Availability of various themes, strong community support, and extensions add significant value to this platform.

2. PrestaShop

PrestaShop is new e-commerce platform though It has achieved a lot of credit within a short period.

     Pros:

  • PrestaShop offers an attractive interface. It can be used for creating multi-language, multi-vendor and multi-currency stores
  • Its lightweight in nature thus rarely causes performance and speed related issues
  • It’s easy to use and maintain

    Cons:

  • When compared with other software’s its default theme isn’t that appealing
  • It’s not flexible since it doesn’t have enough extensions
  • PrestaShop doesn’t have marketing tools which are needed for cross-selling

3. Shopify

Shopify is a one in all solution and is recommended for small firms. It allows the creation of an e-commerce store, handling of payments with just a single service and management of products.A great example on why it offers a global ecommerce platform and solutions.

4. Opencart

OpenCart is a lightweight e-commerce platform, and it is also easy to use. Also, it is free, comes with cost friendly themes and also has generous community support. With these kinds of features, it serves as an excellent platform for starting up.

     Pros:

  • Low start-up costs which make it an excellent choice for budget projects
  • It consists of robust features and broad catalog functionality
  • It doesn’t need high technical developer expertise

    Cons:

  • It has a small feature list as compared to other platforms like Magento and PrestaShop.
  • It has a weak performance; the reason why extra plugins are supposed to be installed
  • It has fewer customization options than other platforms

Conclusion

With numerous options in e-commerce platforms, it becomes hard for merchants to explore and research each one of them and compare their advantages and disadvantages. Requirements of the business determine the choice to use a specific platform.

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